Why did infusionsoft change its name?

Last Update: May 30, 2022

This is a question our experts keep getting from time to time. Now, we have got the complete detailed explanation and answer for everyone, who is interested!

Asked by: Herbert Weissnat
Score: 4.9/5 (35 votes)

After 18 years in business, Infusionsoft will be rebranded as Keap. CEO Clate Mask said he needed a name to represent the company's mission of simplifying growth for millions of small businesses, while choosing a name with purpose that was fresh and modern.

What happened to Infusionsoft?

Infusionsoft is now called Keap. But the re-branding is not the only big change that happened. The Arizona-based company, known for its powerful CRM and marketing automation applications, is also changing its focus. Sure, its core products will continue to be developed and sold as Infusionsoft.

When did Infusionsoft change its name?

In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses a smaller, simplified variant of their apps.

What is Infusionsoft called now?

Today we announced the rebranding of our company and the launch of our newest product, Keap. ... These changes are all part of a multi-year company evolution that is elevating the way we serve small businesses, like yours.

Why is Infusionsoft now Keap?

Keap is our signal to the world that we're on a mission to simplify growth for millions of small businesses. Our new name is a nod to the grit and perseverance of small business owners and encompasses everything we know to be true when it comes to success in today's world: keep going, keep serving, and keep growing.

How To Change An Infusionsoft Sequence Name

22 related questions found

Is Keap and infusionsoft the same?

We officially changed our company name from Infusionsoft to Keap in January 2019. Keap represents the grit and passion entrepreneurs put in each day to keep going, keep serving, and keep growing. Infusionsoft was also the name of our flagship product. Now it's called Keap Max Classic.

What does Keap integrate with?

That being said, we are so excited to announce that our Keap users now have access to a native integration with Zapier through their Keap app, making it easier to use Keap and Zapier together. Users can connect to standard apps within Zapier for free, saving time and money by doing so.

What can Infusionsoft do?

Infusionsoft® is an all in one sales and marketing automation platform. It comprises of a CRM, a powerful Marketing Automation builder with drag and drop functionality, Sales Pipeline Automation and E-commerce.

Does Infusionsoft have a CRM?

Max Classic offers businesses and teams a robust CRM solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration.

Is Infusionsoft free?

What's Included in the Free TrialAll the features of a paid Infusionsoft plan are included in the free trial, allowing you to truly see the tool in action. Thanks to a robust CRM, all your customer information is stored in one place, synced with all your apps.

How many customers does KEAP?

Numbers keep getting better:

We grow to 130 employees, 6,000 customers and $17.5 million in revenue.

When did infusionsoft become KEAP?

Jan. 29, 2019) Infusionsoft announced today it has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing.

What is KEAP app?

What is Keap? Keap, formerly Infusionsoft, helps small businesses grow with three highly customizable plans. Keap Grow This plan for startups and growing small businesses lets you organize everything in one tool, automatically follow up, and deliver the service that wins more business.

Is infusionsoft easy to use?

Although Infusionsoft by Keap is designed primarily for small businesses, its marketing automation features are robust and easy to use. Its elegant and quick drag-and-drop interface is ideal for pulling together complex marketing workflows.

What is Ontraport used for?

Ontraport is a small business platform designed to help companies understand, market, and manage online business activities all in one system. The platform allows businesses to manage client records, email marketing, digital offers such as courses, memberships, subscriptions, and other business automation efforts.

Is KEAP a good company?

Keap (Formerly Infusionsoft) was a great place to work. Plenty of growth opportunities, team building, fun, now it's grown into very little more than a sweat shop. People are being let go to outsource and there is always the feeling that you'll be next. Avoid at all costs.

What is a CRM tool?

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

What does CRM mean in technology?

Customer relationship management (CRM) is a technology for managing a company's relationships and interactions with all of its customers and potential customers. The goal is simple: Improve business relationships.

Does KEAP integrate with Shopify?

All paid Keap/Infusionsoft versions are supported. Connect My Sales works with all versions of Shopify, including Shopify POS. Contact us to learn how you can get Connect My Sales for free when you purchase Keap/Infusionsoft through us!

What is Graphly?

Graphly is the #1 reporting platform for Infusionsoft Users as voted by Infusionsoft's Founders.

Does KEAP integrate with Xero?

How to connect Keap Max Classic + Xero. Zapier lets you send info between Keap Max Classic and Xero automatically—no code required. Triggers when a contact unsubscribes from plan. Adds line items to an existing sales invoice.

Is Keap Hipaa compliant?

Memo: Keap is pleased to announce that our flagship CRM and marketing automation platform may now be used by HIPAA covered entities and business associates to lawfully store, transmit, and otherwise process protected health information (also known as "PHI").

What are the features of MailChimp?

Main features of MailChimp are:
  • Email Designer.
  • Reports.
  • MailChimp Editor.
  • Social Sharing.
  • Custom Forms.
  • Email Client Testing.
  • Mobile Signup Forms.
  • RSS-to-Email.

What is infusion mail?

Infusion builds and supports websites, online stores, and digital marketing systems for professional service firms, medical experts, best-selling authors, speakers, and consultants. ... We've created over 500 brands, websites, and digital marketing experiences for hundreds of clients throughout North America.

Can you use ActiveCampaign as a CRM?

Clicking on the “Deals” tab in ActiveCampaign takes you to our comprehensive CRM, a feature exclusive to our Plus, Professional, and Enterprise plans. You can use it to automate and manage your sales processes.