The Boxtop is a common item found on a variety of products, from cereal boxes to frozen pizzas. It is a small cardboard piece that can be redeemed for rewards, such as coupons or points. But who invented the Boxtop and when did it become a widespread phenomenon? Let’s explore the origin of the Boxtop and the inventor behind its success.
Origin of the Boxtop
The Boxtop is a type of coupon that has been around since the early 1950s. It was developed by General Mills, a food company, as a way to promote their products and encourage customers to purchase them. Initially, the Boxtops were printed on the bottom of cereal boxes and could be redeemed for a variety of prizes. This idea of providing customers with incentives to buy products was quickly adopted by other companies and soon Boxtops could be found on a variety of products.
Inventor of the Boxtop
The Boxtop was invented by Roberta C. Bondar, an American marketing executive. She was the first female advertising executive at General Mills and was responsible for the development of the Boxtop program. She was inspired by the success of coupon books and believed that a similar program could be successful for General Mills. Her idea was quickly adopted and the Boxtop program was born.
The Boxtop has been around for decades and has become a staple of product packaging. It was invented by Roberta C. Bondar, an American marketing executive, as a way to promote products and encourage customers to purchase them. The Boxtop program has been a success and is still in use today, providing customers with rewards and incentives to purchase products.