Search engine optimization strategies can be divided into on-page SEO and off-page SEO. These two strategies are distinct but equally important in improving a website’s national SEO. Understanding the difference between on-page and off-page SEO is necessary for optimizing your website effectively. Learn the difference between these two SEO strategies below:
On-page SEO refers to the strategies directly implemented on a website to enhance its search engine visibility. It focuses on factors within your website’s control, allowing you to influence how search engines rank your pages. Business owners often hire national SEO experts to advise them on how to optimize their websites. Below are some elements of on-page SEO that national SEO professionals can help with:
An SEO professional can help you conduct keyword research to identify commonly searched phrases by your target audience. After identifying the relevant keywords, you can place them on your website’s content to improve its ranking on search engines.
Meta tags, like titles and meta descriptions, summarize a webpage’s content to search engines and users. You can add targeted keywords to the meta tags on your website pages to optimize them. Crafting compelling title tags and meta descriptions can also significantly impact click-through rates.
Headers organize website content for readers and help search engines analyze the structure of website pages. Using keywords in header tags can further reinforce the page’s relevance to specific search queries.
Internal linking involves including links to other pages on your website to connect related content. Internal linking makes it easier for visitors to find more information on your website. It also allows search engines to navigate and index your site effectively.
Off-page SEO revolves around activities that occur outside of your website. National SEO strategists focus on building a website’s authority, credibility, and online reputation for off-page SEO. Below are some elements of off-page SEO.
Backlinks are links on other web pages that direct visitors to your website. Having backlinks from credible websites verifies your website’s authority and relevance. They can significantly boost your search engine rankings, increasing traffic to your website.
Social Media Tags
Social media activity, such as likes, shares, and comments on your content, tells search engines that people are interested in your content. You may boost brand visibility and drive traffic to your website by sharing engaging content on your social platforms. An SEO strategist can help identify and optimize share-worthy pages on your website to enhance their impact.
Even when they don’t link back to your page, mentions from other sites function as citations of your website’s credibility and authority. Brand mentions also show your brand’s relevance, which can positively impact your SEO. You can reach out to websites that have mentioned your brand for opportunities to create backlinks.
Influencers can create content that drives traffic and attention to your website. Collaborating with influencers in your industry can expand your reach and build your brand’s credibility. Influencers can also market your brand in spaces where you have yet to make a reputation.
Contributing guest posts to authoritative websites in your niche can help establish your expertise and generate backlinks to your site. Guest blogging also positions you as an authority in your field.
Hire a National SEO Professional
On-page and off-page SEO work together to improve your website’s search engine rankings and online presence. A national SEO expert can help you enhance your on-page and off-page SEO, boosting your national SEO performance. An SEO expert lets you maintain and update your on-page and off-page SEO elements, keeping your rankings high.