In the elaboration likelihood model?
Last Update: May 30, 2022
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The elaboration likelihood model explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they're more likely to be persuaded through the central route.
What is the elaboration likelihood model for persuasion?
The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person's attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that ...
What is elaboration likelihood model in psychology?
elaboration-likelihood model (ELM)
a theory of persuasion postulating that attitude change occurs on a continuum of elaboration and thus, under certain conditions, may be a result of relatively extensive or relatively little scrutiny of attitude-relevant information.
What is the elaboration likelihood model marketing?
The Elaboration Likelihood Model (ELM) explains how persuasion message works in changing the attitude of reader or viewer. It is very much important for corporations and advertisement agencies, in designing their market strategies and understanding the attitudes of peoples.
What is the elaboration likelihood model quizlet?
based on the idea that attitudes are important because attitudes guide decisions and other behaviors. While attitudes can result from a number of things, persuasion is a primary source. The model features two routes of persuasive influence: central and peripheral.
The Elaboration Likelihood Model Explained
What does the elaboration likelihood model predict?
Cacioppo and Petty's Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
What is the elaboration likelihood model of persuasion quizlet?
Why is Elaboration Likelihood model a persuasion theory? it predicts when and how you will or won't be persuaded by a message.
What is elaboration likelihood model example?
For example, imagine you're reading about a proposed soda tax in your city. If you're a soda drinker, the elaboration likelihood model would predict that elaboration would be higher (since you would be potentially paying this tax).
What is the likelihood model?
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Who came up with elaboration likelihood model?
The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980s, is a twofold, or dual-process, model that describes how people choose to manage, either systematically or heuristically, information they encounter.
What is biased elaboration?
the tendency to generate a particular valence of evaluative responses preferentially when elaborating attitude-relevant information.
What is elaboration likelihood model MCAT?
The elaboration likelihood model considers the variables of the attitude change approach—that is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are used to determine when attitude change will occur. ...
What is message elaboration?
Message elaboration is the extent to which people think consciously about a message . For self-persuasive media messages this is important, because in order to persuade, some elaboration is required to generate arguments.
What are the two routes of persuasion?
This proposes two major routes to persuasion: the Central Route and the Peripheral Route.
Which route of persuasion is most effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
What are the 3 types of persuasion?
Aristotle determined that persuasion comprises a combination of three appeals: logos, pathos, and ethos. Anyone seeking to persuade an audience should craft his/her message with facts (logos), tapping an argument's emotional aspect (pathos), and presenting his/her apparent moral standing (ethos).
What are the two routes to persuasion according to the elaboration likelihood model?
According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral (Figure 2).
Which route of the elaboration likelihood model creates a longer lasting opinion?
Which route is most effective? Attitude change based in central route processing is longer lasting and more resistant to future persuasion efforts. the idea that when someone gives a persuasive message, the audience automatically engages in active processing, often to the point of ignoring the message.
What is the persuasion theory?
Persuasion Theory is a mass communication theory that deals with messages aimed at subtly changing the attitudes of receivers.
What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.
What is an example of central route persuasion?
Examples of Central Route Persuasion
While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
Which of the following is the best way to decrease social loafing quizlet?
making the biggest pitch first. Which of the following is the best way to decrease social loafing? Make each individual's contributions more unique.
When attitudes are shaped indirectly by media images or what friends and others tell you this is called?
Answer: C. When attitudes are shaped indirectly by media images or what friends and others tell you, this is called. a. first-hand attitudes.
Which of the following is true about the frustration aggression hypothesis?
Which of the following is true about the frustration-aggression hypothesis? ... -Frustrated people act more aggressively than non=frustrated people. -Aggressive responses are more likely when a frustrated person is close to their goal.
What types of attitudes best predict spontaneous behavior?
In general, research has found that explicit attitudes predict deliberate behaviour and implicit attitudes predict spontaneous behaviour (e.g., Dovidio et al., 1997; Dovidio et al., 2002; Fazio, et al., 1995; Spalding and Hardin, 1999).