Email is a widely used form of digital communication. It is quick and simple. You can use emails as a form of communication in so many ways. You can utilize them for internal communication in the workplace, send them on a personal basis, and many other purposes. However, we are not talking about personal emails here. Today, we will look into email as a marketing tool for retailers.
As a retailer, you should connect with your customers as much as possible. Although social media can do wonders for retailers, it is still very difficult to target customers directly. Email, on the contrary, gives you a direct line to existing and prospective customers. They make it simple to showcase products and reach customers. Moreover, retailers can also improve customer retention, increase conversion rates, and improve buyer trust using emails.
Thus, we will break down email marketing for retailers. With tips to follow and some of the best types of emails to send, we will provide you with a complete guide for retail email marketing.
Strategies for Retail Email Marketing
Build and segment your email list
Although it seems convenient, purchasing an email list gets a bad rap from everyone. Do not pick quantity over quality. Create your own email list of prospects that want to hear from you. It will take some time to build your list. But once you have it, you will see a huge increase in your email conversion rates.
Irrelevant messages and frequency are the top reasons for people unsubscribing from emails. Respecting your customer’s choice and finding out what they want to hear is the only way to prevent it. Segment your list and send emails accordingly. You can segment your email list based on age, gender, location, buying habits, etc. Segmenting your list from the start is more desirable. However, if you already have a list, use existing data and sort your customers into broad categories.
Design with a Mobile-first Mindset
People open emails on all types of devices. However, according to a report, there is a strong trend toward mobile in terms of clicks. Thus, it is very important to design your retail emails with a mobile-first mindset.
This means that you should structure your emails for mobile devices rather than PCs. You can use the following practices to master mobile-first email design:
- Keep your subject line not more than 30 characters.
- Make the emails feel like an app – easy-to-click buttons, scannable copy, and clear branding.
- Take advantage of using an email preheader.
- Use small file sizes for images.
Personalize your messages
Personalizing emails increases your open rates and produces more sales according to multiple research. If you get the personalization right, you will have a more active audience, which will further lead to higher conversions.
Personalization varies with levels of effort. Even a small bit of personalization in email marketing goes a long way. From using their name to letting them know about special offers and sending them discounts based on what they have bought, there are a lot of ways to make a one-on-one connection that will help you drive more repeat customers.
Choose the right email marketing software for your needs
When it comes to software, one size doesn’t fit all. Many CRM software have built-in email marketing software if you prefer an all-in-one solution. However, you may want to use more dedicated software with specific features.
Thus, choosing the right email marketing tool is important as different tools have their specialties and expertise. If you intend to send professionally designed emails but do not have an in-house designer, PosterMyWall is one of the best options to use. With simple drag-and-drop options and interactive corporate email templates, it can help you create multimedia-heavy emails in no time.
The best type of emails to send as a retailer
People do not often make a purchase right after visiting a website. If they are interested, they will be willing to sign up for a newsletter. A welcome email from your brand will make them feel welcomed, which may persuade their future buying decisions. It will make the new subscriber feel a sense of warmth and engagement with your business as soon as they open the email.
Cart abandonment emails
Cart abandonment causes retailers to face a significant obstacle. Sending a cart abandonment email is a great way to solve this problem. Send an email and remind your prospects that they have something in their cart left to order. You can also offer the product left in the shopping cart at a lower price to persuade your prospect to make a purchase.
Review emails are the most effective for improving the customer’s shopping experience. Sending an email to ask for a review will help you find out:
- Did the shopping process go smoothly?
- Was the product up to their standards?
- Is the customer satisfied?
Knowing all of this can help you improve your product, as well as the overall shopping experience.
Account registration, order updates, and shipping information are some of the most necessary emails with the highest open rates. It is because they provide details that a customer is looking for. Send order updates and let your customers know when will they receive their orders.
Start sending better retail emails
Retail email marketing is one of the most effective and affordable methods to engage customers and boost revenues. it can be the biggest driver for retailers – It just takes a little know-how. Give the tips and examples in this guide a try and see how email marketing can move the needle for your retail business.